Warm-up
30-day warm-up calendar for fresh Facebook ad accounts
Day-by-day plan with budget caps, audience-temperature targets and the four signals that flag a campaign too early. Battle-tested across 200+ profiles.
187
Articles published
2.3M
Ad spend tested
48h
Avg refresh after policy change
Weekly
Publication cadence
Three pieces buyers shared most
Hand-picked from the comment archive and inbox feedback. Each piece has a working revision log.
Recovery
ZRD recovery flow: every step from first prompt to reinstated profile
Diagnostic chart for the verification request that derails 60% of Tier-1 launches. What documentation Meta accepts, what it rejects, and how to speed-run the appeal.
Buying
How to pick an ad account that survives the first review wave
Configuration matrix matching account tier to vertical risk profile. Why PVA loses on grey traffic, when reinstated stock is worth the premium, what to ignore in vendor descriptions.
Four ongoing editorial threads
The journal is organised around how working buyers actually navigate problems — not around platform-marketing categories.
Aged Accounts
41 postsProfiles with one to three years of natural activity, why age matters more than verification, and how to spot vendors who pad timestamps.
Business Managers
28 postsBM5, BM9, unlimited variants, and the trade-offs between buying a clean BM versus building one from a high-trust profile.
Warm-up & Recovery
35 postsDay-zero protocols, mid-cycle stabilisation, and the diagnostics for restoring accounts that hit verification mid-campaign.
Policy Updates
83 postsWeekly digest of Meta enforcement shifts: what changed, what it breaks, and how active campaigns should adjust within forty-eight hours.
Reader notes
Selected from the inbox. We do not edit; we publish unattributed comments only when the writer specifically asks.
The warm-up calendar gave me the discipline I was missing. Survival rate went from sixty to ninety percent inside two cycles. The honest part is that the rules sound boring; following them is what actually moves the number.
Performance team lead, mid-budget agency
I subscribe for the policy diffs alone. When Meta changes enforcement on a Friday, the Sunday brief tells me what to retire from the rotation. That is genuinely useful work and I have not seen it elsewhere.
Solo media buyer
The ZRD recovery piece has been the single most-shared link inside our buying team. We pin it in the onboarding doc for new hires.
Director of growth, B2C app